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How to use graphic design to appeal to consumers

To use graphic design in your marketing campaigns play a crucial role in alluring your target market and other marketers on social media platforms, as they directly work on human behavior without any second thought in several ways.

The human mind works prominently on visuals…

For example, when you read the text in a magazine or newspaper, it might be difficult or almost impossible for you to remember the written content.

But, if you were to watch the written text in a visual format, you will remember the images that caught your attention.

Meaning that graphics can help you remember what you’ve read in the newspaper or magazine.

Similarly, when you see a social media advertisement, the graphics help will help you a lot in understanding the context of the ads.

This is why graphic design is one of the established areas in various fields, such as:

  • SEO
  • SMO
  • Sales & Marketing
  • Website design
  • Landing page
  • Etc.

But, there is no doubt that you need a compelling design to draw the attention of consumers to your product or services so that you could turn them into loyal customers in the future.

Here are some graphic design tips you can use on your blog or website, and on your social media campaigns.

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1• Set Your Goal  

Deciding on your goal is unquestionably the first step when creating designs for your social media strategy.

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When you start following your goals, you clarify the concept in your mind. This can be seen from two perspectives:

  1. The goal of your business
  2. How you want to convince prospects

However, the goal of your business is what you need to keep in mind during all the procedures because the aim of the design is specific to your goal.

Apart from how you want to convince prospects with your design, there are some goals which are common to most of the social media posts, except a few that are off-topic and are posted for a change to keep users engaged.

These common objectives are:

  • The post is to drive sales
  • The post is to increase traffic on your website
  • To keep readers engaged on your web page.

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2• Know Your Target Audience before Creating Graphics

How to use graphic design to appeal to consumers

Another objective to consider when designing graphics is to know your target audience.

There are many things that need your attention while considering your target audience.

You have to pinpoint whether your products or services are for the common people or they are for a specific circle.

For instance, suppose you are selling household goods, there is no doubt that your audience is the average person.

On the other hand, if you sell medical equipment, your target audiences will be doctors, hospitals, dispensaries and other units connected to the medical field.

Similarly, if your products or services are for any other specific area, your target audiences are from the specific niche. Knowing this will help you understand the interests of your target market.

As a result, you can create graphics content according to their interests.  To help you know their likes, you can visit their profile to see first-hand the types of graphic design content they’re sharing with their followers.

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Also, search through their profiles to know who they are following your competitors which is further helpful in understanding their likes or dislikes.

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3• Work According to Technical Preferences of Target Audience

There is also a need to consider the technical preferences of your target market before deciding on a design for your marketing campaign.

First, you should know which platform they’re using. The other thing is to know whether they are desktop or mobile phone users.

Significant adjustments in graphics are needed in each of these cases.

In addition, it is wise that you understand the message you want to convey, what you want them to feel, etc, is important to keep in mind while creating your graphic design.

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4• Understand the Interests of Your Buyer Persona as Per Their Geographic Locations

Knowing their interests based on geographic location is also an important aspect to consider. People’s interests, behavior, and many other things may vary depending on their geographic location.

This information will help you more when you are selling to the common public because the interest of a person from a certain geographical area is often affected by the culture of that area.

Besides, the culture is also helpful in understanding the type of design you need to choose. The design should reflect the cultural preferences of people from different areas.

5• Make Appropriate Color Combination in your Graphic Design

How to use graphic design to appeal to consumers

In designing, color is crucial. Color is helpful in setting the mood because it creates a wonderful atmosphere.

According to neurology, colors are capable of evoking memory. So find and use a color scheme that will convey the emotions you want for your audience.

Besides, two or three colors are needed to show your brand identity. More is that a color can produce a variation or balance for your social media graphics.

Truth be told; some colors, tone, shades or pairings can significantly impact the perception of your target market.

Thus, after picking your desired color schemes, make sure that you maintain consistency with similar color schemes throughout your design or post.

You also need to choose the proper contrast. If you have to add a text in an image, it is a must to check if the color of text and the color of the image are suitable for each other.

For example, suppose you add green in purple color, it will be difficult to read, isn’t it? This is where you need to choose a proper contrast for your graphic design.

6• Keep Proper Sequence of Words in Associated Text in Your Design

The proper sequence of words is a necessary tool to explain your design creation and to give an idea of your graphic.

With the help of text, visitors to your social media page or website will get the hint about your graphic design, which will make it easier for them to understand your message and know about your business, products or services in a much profound way.

Moreover, if visitors to your website or social media profiles have some confusion, it can be resolved easily with the help of text.

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How to use graphic design to appeal to consumers

7• Typography

Another thing, which is important, is typography. Some marketers get confused between text and typography.  These are two different aspects of graphics.

What is Typography?

Typography is a visual component of a written word, a technique where a perfect font or fonts are selected to align with your image design.

In other words, an art and technique of arranging type to make a written word readable and appealing to users. Therefore, when typography is done in the right way, your graphic design will get a life.

You can use more than one font but they should not be excessive. So, try not to use more than three fonts, and your message should be clear with fonts in your design.

However, you can use different fonts, but Serif fonts are best to print. For the web, the best font is Sans-serif.

8• Creativity is a Must in Graphic Design

Graphic design should be creative enough to allure prospects to your site, products, and services page, or landing page, and creativity is one of the features or characteristics that will help you attract the attention of your buyer persona.

Besides, creativity makes your design stand out and different from others, and it secures your design from monotony.

To add more, being creative is an added advantage because it makes your social media pages and website more popular among the masses. It gives your pages top positions on search engines rankings.

9. Consistency of Design

you must ensure to maintain consistency in your design. Your website, blog, and social media content should have a consistent flow in all areas to be able to connect with your audience all the time.

If your designs are not consistent, going in different directions, it might confuse repel your visitors.

10• Design According to Platform

You also want to have clear in mind the graphic design best practices of each platform you are using.

Facebook, Twitter, Pinterest, Instagram,  LinkedIn, etc, are different social media platforms and unique in their respective ways.

Consequently, you need to create your designs while keeping the platform in mind. The image size of each platform supports and a lot of other things may be different in the case of distinct platforms.

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How to use graphic design to appeal to consumers

11• The simplicity of  Graphic Design

The simplicity of design is also important and must be taken into consideration. This means that your design campaign must be user-friendly, not complex, but easy to understand by your target market.

Make your graphics well illustrative and eye-catching and the font size should be limited as well.


To use graphic design in website, blog, and social media strategies are one of the best decisions that will help you attract the right audience and build your network.

As mentioned above, limit the colors use for a remarkable design experience and apply all other tips as well.

There should be only two or three contrast colors and other elements to make your graphic design simple and more attractive.

These are some of the graphic design tips that you can use to create a beautiful graphic design for your blog, website, social media profile, etc.

Graphic design is undoubtedly one of the booming sources of online marketing in today’s digital marketing arena and is highly based on creativity.

Tell us the tips you’re using to create fascination graphics that appeal to the minds of consumers.

About the author

How to use graphic design to appeal to consumers

Shubham is working with Canbay Inc as SEO Analyst with 3 years of experience. He loves to write helpful information related to SEO and social media, best practices and tactics. He is passionate about football and loves to get some dust off his boots when free.

Connect with him on Twitter and Facebook

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On – 30 Aug, 2018 By Moss Clement

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